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  Why Is It Effective?  
 

When an animal intentionally performs a behavior in order to bring about a desired consequence, as clicker trained animals do, they are learning in a way that researchers call “operant conditioning.”

Animals (and people) may also associate an action, event, place, person, or object with a consequence, whether pleasant or unpleasant. The more a certain event or environment is paired with a particular consequence, the stronger the association. This type of learning is called “classical conditioning” and represents reflexive or automatic behavior, rather than intentional behavior.

While clicker training initially employs classical conditioning, it quickly becomes operant conditioning as soon as the animal intentionally repeats an action in order to earn a reward. Training through operant conditioning results in purposeful behavior, while training through classical conditioning results in habitual behavior.
The difference between an animal that behaves with purpose, rather than by habit, is vast. Clicker trained or operantly conditioned animals try to learn new behaviors. They remember behaviors even years later because they were aware of them as they learned them, rather than acquiring them without awareness. They develop confidence because they have control over the consequences of their actions. They are enthusiastic because they expect those consequences to be pleasurable.

The essential difference between clicker training and other reward-based training is that the animal is told exactly which behavior earned it a reward. This information is communicated with a distinct and unique sound, a click, which occurs at the same time as the desired behavior. The reward follows.

Without hearing a click during an action, an animal may not connect the reward with that action. Or, the animal may associate the reward with another, unwanted action. With the click, a trainer can precisely “mark” behavior so that the animal knows exactly what it was doing. That’s why clicker trainers call the click an “event marker.” The click also bridges or connects the behavior and its reward, and so is also called a “bridging signal.”
 
 

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